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Quick Donation Audit

Are you losing donors before they click "Pay"?

Question 1: The "Thumb Test"

Is your "Donate" button visible on a mobile screen without scrolling?
Yes
No
Yes: Great. Mobile traffic generally accounts for over 50% of nonprofit visits.
No: You're probably losing donors. If they have to hunt for the button, they may well give up.

Question 2: The "Click Test"

From your homepage, can a user complete a donation in 3 clicks or fewer?
Yes
No
Yes: Excellent flow.
No: Every extra page load reduces conversion by ~15%. If you send them through a "About our Mission" page before the form, you are creating friction.

Question 3: The "Recurring Nudge"

Does your donation form offer "Monthly" giving as a visible option (or the default choice)?
Yes
No
Yes: You are maximizing lifetime donor value.
No: You are leaving money on the table. Monthly donors give 42% on average more over one year than one-time donors.

Question 4: The "Trust Anchor"

Does your checkout page explicitly state where the money goes right next to the credit card field? (e.g., "$50 provides 10 meals")
Yes
No
Yes: This reassures the donor at the last point of hesitation.
No: If the checkout page looks like a generic bank form, donors can get cold feet. They need to be reminded of the impact, not just the transaction.

Question 5: The "Re-direct Risk"

Does the donor stay on your URL to pay, or are they redirected to a third-party site (like PayPal or JustGiving)?
Yes
No
Yes: Perfect. Keeping them on your site increases trust and allows you to control the "thank you" experience.
No: Redirects feel jarring and insecure to some older donors. Many abandon the cart when the URL changes.

How'd you score?

  • 5 "Yes" answers: Your site is a fundraising machine!
  • 3-4 "Yes" answers: Good, but there is room for optimization.
  • 0-2 "Yes" answers: Your website structure is actively costing you donations.
The Fix
I specialize in fixing these exact friction points for NGOs.

I can audit your specific donation flow and mock up a "friction-free" alternative that encourages recurring giving and keeps donors on your site.
Book a Donation Review